A common source of confusion when labeling generations are their age. Generational cohorts are defined—loosely—by birth year, not current age. The reason is simple—as people age, they change life stages. For example, a member of Generation X who turned 18 in 1998 would now be nearly 40. In that time, he or she cares about vastly different issues and is receptive to a new set of marketing messages. Regardless of your age, you will always belong to the generation you were born into.
As of 2018, the breakdown by age looks something like this:
This generation was born between 1900 and 1945. These people experienced two world wars, as well as everything that came with those such as rationing. Traditionalists are known to respect authority—which comes with age and experience—save their money, and work hard. They also have traditional nuclear family values.
Baby Boomers are born between…
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